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Why Every LinkedIn Post Sounds the Same

The ancient narrative structure of obnoxious social media posts

William Sidnam
5 min readNov 18, 2022
Hobbiton, New Zealand (Photo by William Sidnam)

What do self-aggrandising LinkedIn posts have to do with Star Wars?

A lot more than you might think.

A few months ago I saw a Reddit post about Viral Post Generator, a website that lets users “Use AI to write the perfect LinkedIn post.” All you have to do is fill in the box saying “what you did today”, give some “inspirational advice”, choose a “cringe level”, and then sit back, relax, and watch your post take shape.

Perhaps not too surprisingly, some of the results were pretty funny:

https://twitter.com/JamesonFleming/status/1561825833093926912?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1561825833093926912%7Ctwgr%5E0880db5c4a946789073dd6cce35f662e95a7986b%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fgizmodo.com%2Fembed%2Finset%2Fiframe%3Fid%3Dtwitter-1561825833093926912autosize%3D1
https://twitter.com/JamesonFleming/status/1561825833093926912?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1561825833093926912%7Ctwgr%5E0880db5c4a946789073dd6cce35f662e95a7986b%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fgizmodo.com%2Fembed%2Finset%2Fiframe%3Fid%3Dtwitter-1561825833093926912autosize%3D1

In addition to these tweets, the following fake LinkedIn posts were shared as comments under the original Reddit post:

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William Sidnam
William Sidnam

Written by William Sidnam

New Zealand creative based in Paris. Advertising copywriter & photographer with 3 Medium Staff Picks. Documenting metro posters at www.instagram.com/metrotears/

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