From the comfort of their desks

As an advertising creative, I’ve often been told to get off the internet. The real world has so much to offer, you see, and so if you spend all day staring at a screen, you’re only doing yourself a disservice.

But sometimes you just can’t help yourself. Whether it’s due…

A zine composed of photos taken in Paris during the height of the pandemic

In March 2020, I arrived in Paris on a gap year. I had been hoping to experience life in a big city, but just one week after my arrival, fate put paid to those hopes. …

A new zine composed of poems written in the form of crosswords

I just published a zine entitled CROSS WORDS. What is it, you ask? It’s a series of twenty haikus written in the form of crosswords. I wrote them in and around Paris during the second half of 2020, when the pandémie had fallen head-first into pandémonium.

To read them, you…

Photos of an anti-racism protest in Paris on 13th June 2020

In the wake of George Floyd's murder, anti-racism protests swept the globe, including in Paris where I was living at the time.

A Black Lives Matter protest had taken place at Concorde on 6th June 2020, and that was…

Documenting an anti-racism protest in Paris in June 2020

Today marks a year since George Floyd was murdered by white police officer Derek Chauvin. The murder sparked outrage around the world, including in France where I was living at the time.

A few weeks later, in June 2020, I attended…

A diary entry from February 2021

The following is a diary entry I wrote during my last week in France back in February 2021. I scribbled these words into a small black notebook which I only revisited after I had returned home to New Zealand. I always feel sheepish about how self-absorbed I sound in diary…

From an Italian major who studied la lingua di Dante in Italy

Italian is a beautiful language — and often, for new learners of the language, a challenging one at that.

But it doesn’t have to be.

As a native English speaker who majored in Italian at university and once did an Italian course at a language school in Italy, I certainly…

The curious words used in France’s advertising industry

I’ve always been interested in words. There’s something strange and magical about how we, as a species, can move our mouths to move hearts and minds.

This curiosity is one of the reasons I was drawn to advertising, which weaves words and images to sell ideas. But as a native…

Quarantine life in Covid-free New Zealand

I leave my room and take the lift down to the lobby. Walking past a nurse-occupied business suite, and rows of plexiglass-covered desks in reception, I reach the hotel entrance and give my room number to the security guard on duty.

“Enjoy the fresh air if you can,” she says…

William Sidnam

New Zealand creative based in Paris. Advertising copywriter, newspaper contributor and teller of tales. Emailable at

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store